What i do best

Strategic Content creation and execution

Crafting compelling narratives and digital assets that compel audiences and drive meaningful engagement.

  • Graphic Design
  • Content Strategy
  • Campaign Development

Brand Identity and development

Cultivating distinct brand voices and identities that resonate and strengthen an organization’s mission.

  • Brand Identity
  • Impactful Storytelling
  • Mission Alignment

Community engagement and outreach

Building authentic and resilient communities through inclusive programming and effective communication.

  • Program Execution
  • Event Promotion
  • Community Building

Project coordination

Efficiently managing communication initiatives from concept to completion, ensuring impactful delivery.

  • Cross-team Collaboration
  • Workflow Improvement
  • Strategic Planning

Work samples

Day of the Badger Fundraising Campaign

UW-Madison Multicultural Student Center (MSC)

For the Day of the Badger fundraiser, I executed a targeted social media strategy to boost financial support from donors. By developing multiple Instagram posts and storytelling reels, I amplified the vital mission of the MSC and further established the MSC’s brand identity across campus and beyond.

Professional series event Promotion

UW-Madison Center for Pre-Health Advising (CPHA)

For this CPHA project, I ideated and designed a reusable event promotion graphic for a professional development series, driving brand consistency and audience familiarity. Moreover, I translated a print flyer format to a social media graphic to tailor event promotion to its intended audience of students interested in healthcare careers.

Annual Picnic Sponsorship Packet

Open Doors for Refugees (ODFR)

In 2024, ODFR implemented a brand new fundraising opportunity by offering picnic sponsor packages at multiple tier levels. I had the honor of creating the first Picnic Sponsorship Packet outlining key donor information, logistical directions, and the nonprofit mission of the ODFR team.

Organizational brochure

Open Doors for Refugees (ODFR)

As a communications volunteer, I stepped up to revise and design a professional brochure to communicate their mission, updated programs, and opportunities for community support. With a diverse audience, I wanted to prioritize accessibility and inclusivity by keeping the on-brand content simple yet effective in conveying the greater narrative.

Mental Health program infographic

UW-Madison Multicultural Student Center (MSC)

The MSC was in need of an intuitive solution to display their wide offerings of identity-based mental health programs. I designed this flyer to effectively communicate their offerings to students by presenting the information in a simplified, consumable, and intuitive manner.